In its 10 years of existence, They're Our Kids has gone through several transformations in an attempt to make it easier for Villagers to find the information that they're looking for on the website.
I've collected information on so many resources available to Hendricks County parents over the years, however, that it's become pretty unwieldy and cumbersome to list them all in the way I've been listing them.
It's also incredibly difficult for me to keep all of the buttons on TOK up-to-date. Websites change, organizations come and go, and just as I get one page cleaned up on TOK, another one turns up several dead links.
So to solve the problems of Villagers having difficulty finding what they're looking for, as well as links going dead, They're Our Kids unveils its new membership program for businesses, organizations, sports leagues and other entities that serve the children of Hendricks County!
How Villagers Benefit
Villagers, this is going to make your lives a lot easier -- and this site will remain 100% free for you to use. Let's take a look at how the member directory impacts you.
First, there will be only one page to go to for links to local organizations. You can find it by clicking here.
On that screen, you'll see a search tool. You have several ways to search for what you're looking for.
For example, you can search by topic. Are you looking for private schools? Baseball leagues? Art lessons? Search by topic.
You can also search by your child's age. What's out there for my elementary school child? How about my high schooler? Search by child's age.
How about if you're looking for something in Brownsburg? Or Plainfield? Or Coatesville? Search by location.
Finally, if you're willing to travel a little bit for the activity you're looking for, you can search by distance from your home.
You can also combine searches. So say you're looking for baseball leagues for elementary school age children in Avon: you can use all three criteria and search all at once!
Once you get your search results, you can then click on the member's online card and learn all about them. It provides SO much more information than just a quick click to their website. Keep reading while I explain the benefits to organizations for purchasing a membership.
How Businesses, Organizations & Leagues Benefit
If you're a business, organization, sports league or other entity that serves the children of Hendricks County, how would you feel about putting your information out in front of the eyes of the 158,819 people who have visited They're Our Kids in the past year? Those are 49,984 unique visitors, in case you're wondering.
And TOK continues to grow! In just the last month alone, we've had 17,120 visitors, including 4,222 unique visitors!
That's a lot of people looking for information about their kids! Wouldn't it be great to get information about what you do out to those parents -- who we fondly call Villagers -- in an easy-to-search format?
And what if you could control the information that Villagers see, offer deals to them, and give them a look inside your organization to entice them to visit your website and location?
Let's look at an example.
The paint was still drying on the walls of the new TOK membership system when St. Susanna School in Plainfield jumped all over it, purchasing a lifetime membership and absolutely rocking their online membership card! (I'm really impressed by what they did with it!)
Check it out:
So you click on St. Susanna's membership card, and immediately you see their logo, their organization name, and a quick sentence about who they are.
You've got a contact name, their address, a corresponding map, their phone number and fax number, and a link to their website and email.
When you purchase a membership, you can put any web address you want in there, including one like St. Susanna's that tracks where online hits come from. Smart move on their part -- now they know how much traffic they're getting from TOK.
Let's scroll down a little bit.
Right under links to St. Susanna's website and email address are links to their social media accounts.
Then they uploaded a handful of photos showing glimpses of student life at St. Susanna, giving Villagers a taste of what St. Susanna is all about.
Scroll down a little more and see a more detailed description of what St. Susanna has to offer (and their snazzy lifetime TOK membership badge!).
Finally, they added a visually-attractive deal for Villagers. Villagers love deals!
By the time Villagers have seen all of this great information, they can't help but check out St. Susanna's website and/or social media to learn more about them.
I tip my hat to St. Susanna! They really maximized what they can do with their online membership! To see how it all flows together for yourself, check out their member card by clicking here.
You have access to your own account at anytime, so you can change things up as often as you want to keep Villagers armed with accurate information about your organization. You're in complete control of what Villagers see about your organization and how you want to attract them to your website and/or your facility.
They're Our Kids offers membership in three different ways:
As you can clearly see, the longer the period of commitment, the cheaper it is.
It's hard to beat the exposure that your business, organization or sports league gets for that small amount of money.
There's also an option to purchase advertisement space on the home page of They're Our Kids for $200/month, if you're interested.
Are you not as technologically savvy as St. Susanna School? No problem. Fill out what you can, and if you need help with anything else that you want to add to your profile, let me know, and I can assist you free-of-charge.
Also, if you were a vendor at the 2016 Hendricks County Community Youth Fair in February, and you see this before I get an email out to you, holler at me for your discount code that entitles you to $25 off your first year of membership or off of your lifetime membership!
I'm no longer maintaining the old TOK link system, and I'll be disabling it by the end of March, 2016. So if you're already listed in TOK's links, don't lose your audience! Purchase a membership today!
If you're not already listed in TOK's links -- for example, if you're a preschool, a college, a trade school, a healthcare provider, a sports league I haven't discovered yet, etc. -- get yourself a membership and get in front of tens of thousands of Villagers!
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